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(Ebook) Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey; Dennis Spillecke ISBN 9781118489499, 9781118489505, 9781118489512, 9781118489529, 1118489497, 1118489500, 1118489519, 1118489527

  • SKU: EBN-4922240
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Instant download (eBook) Retail marketing and branding : a definitive guide to maximizing ROI after payment.
Authors:Jesko Perrey; Dennis Spillecke
Pages:374 pages.
Year:2013
Editon:2
Publisher:Wiley
Language:english
File Size:4.9 MB
Format:pdf
ISBNS:9781118489499, 9781118489505, 9781118489512, 9781118489529, 1118489497, 1118489500, 1118489519, 1118489527
Categories: Ebooks

Product desciption

(Ebook) Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey; Dennis Spillecke ISBN 9781118489499, 9781118489505, 9781118489512, 9781118489529, 1118489497, 1118489500, 1118489519, 1118489527

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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