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(Ebook) Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity by Guojun Zeng, Henk J. de Vries, Frank M. Go ISBN 9789811309854, 9789811309861, 981130985X, 9811309868

  • SKU: EBN-7328200
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4.5

39 reviews
Instant download (eBook) Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity after payment.
Authors:Guojun Zeng, Henk J. de Vries, Frank M. Go
Year:2019
Editon:1st ed.
Publisher:Springer Singapore;Palgrave Macmillan
Language:english
File Size:3.36 MB
Format:pdf
ISBNS:9789811309854, 9789811309861, 981130985X, 9811309868
Categories: Ebooks

Product desciption

(Ebook) Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity by Guojun Zeng, Henk J. de Vries, Frank M. Go ISBN 9789811309854, 9789811309861, 981130985X, 9811309868

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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