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(Ebook) Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer Business Cases) by Enrique Carlos Bianchi (editor), Jose Luis Vazquez Burguete (editor), M. Mercedes Galan-Ladero (editor), Ana Lanero Carrizo (editor) ISBN 9783031307416, 3031307410

SKU: EBN-51158590

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Instant download (eBook) Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer Business Cases) after payment.

Authors:Enrique Carlos Bianchi (editor), Jose Luis Vazquez Burguete (editor), M. Mercedes Galan-Ladero (editor), Ana Lanero Carrizo (editor)

Pages:318 pages.

Year:2023

Editon:1st ed. 2023

Publisher:Springer

Language:english

File Size:24.61 MB

Format:epub

ISBNS:9783031307416, 3031307410

Categories: Ebooks

Product desciption

(Ebook) Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer Business Cases) by Enrique Carlos Bianchi (editor), Jose Luis Vazquez Burguete (editor), M. Mercedes Galan-Ladero (editor), Ana Lanero Carrizo (editor) ISBN 9783031307416, 3031307410

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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