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(Ebook) Research in Consumer Behavior by Russell Belk ISBN 9780762313044, 0762313048

  • SKU: EBN-1617574
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Authors:Russell Belk
Pages:285 pages.
Year:2006
Editon:1
Publisher:Emerald Group Publishing Limited
Language:english
File Size:1.86 MB
Format:pdf
ISBNS:9780762313044, 0762313048
Categories: Ebooks

Product desciption

(Ebook) Research in Consumer Behavior by Russell Belk ISBN 9780762313044, 0762313048

Volume 10 of ''Research in Consumer Behavior'' presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
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