(Ebook) Reinventing Innovation: Designing the Dual Organization by Aaron C. T. Smith, Fiona Sutherland, David H. Gilbert (auth.) ISBN 9783319572123, 9783319572130, 3319572121, 331957213X

(Ebook) Reinventing Innovation: Designing the Dual Organization by Aaron C. T. Smith, Fiona Sutherland, David H. Gilbert (auth.) ISBN 9783319572123, 9783319572130, 3319572121, 331957213X

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. It argues that the two pursuits cannot be achieved through a bland compromise, or by switching priorities back and forth. Only a ‘dual’ organization capable of amplifying the tension can optimize efficiency while seeding innovation. Reinventing Innovation examines the nature of dual organizing, presents a series of in-depth cases to reveal its principles, and explains how to fortify organizations with ‘ambidexterity’ capabilities. Ideal for tertiary students, academics, and practitioners, Reinventing Innovation contains a rich balance of theoretical principles, case insights, and practical guidance.