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(Ebook) Record Label Marketing by Tom Hutchison, Paul Allen, Amy Macy ISBN 9780240812380, 0240812387

  • SKU: EBN-1280298
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Instant download (eBook) Record Label Marketing after payment.
Authors:Tom Hutchison, Paul Allen, Amy Macy
Pages:462 pages.
Year:2010
Editon:2nd ed
Publisher:Focal Press
Language:english
File Size:6.09 MB
Format:pdf
ISBNS:9780240812380, 0240812387
Categories: Ebooks

Product desciption

(Ebook) Record Label Marketing by Tom Hutchison, Paul Allen, Amy Macy ISBN 9780240812380, 0240812387

Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
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