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(Ebook) Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition) by Michel, Stefan & Duke, Lisa S. ISBN 9783907311059, 3907311051

  • SKU: EBN-42530352
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4.7

15 reviews
Instant download (eBook) Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition) after payment.
Authors:Michel, Stefan & Duke, Lisa S.
Pages:340 pages.
Year:2022
Editon:3
Publisher:Business School Press
Language:english
File Size:11.08 MB
Format:epub
ISBNS:9783907311059, 3907311051
Categories: Ebooks

Product desciption

(Ebook) Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition) by Michel, Stefan & Duke, Lisa S. ISBN 9783907311059, 3907311051

Real Impact Marketing helps decision-makers improve their Marketing Contribution Impact by aligning customer insights, value co-creation, value communication, and value capture. The 1-page marketing plan summarizes the actions a company can take to achieve this objective.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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