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Qualitative methods for marketplace research by Sayre, Shay instant download

  • SKU: EBN-238660200
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Instant download (eBook) Qualitative methods for marketplace research after payment.
Authors:Sayre, Shay
Pages:updating ...
Year:2001
Publisher:Thousand Oaks, Calif. : Sage
Language:english
File Size:8.78 MB
Format:pdf
Categories: Ebooks

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Qualitative methods for marketplace research by Sayre, Shay instant download

xv, 255 pages : 24 cm, The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies, Includes bibliographical references (pages 241-247) and index, Approaching Qualitative Methods -- Getting Ready to Research -- Choosing A Research Model -- Data Collection: Techniques and Tools -- Text Analysis and Reporting
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