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(Ebook) Public relations for dummies by Eric Yaverbaum; Robert Bly; Ilise Benun ISBN 9780471772729, 0471772720

  • SKU: EBN-4106610
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Authors:Eric Yaverbaum; Robert Bly; Ilise Benun
Pages:380 pages.
Year:2006
Editon:2nd ed
Publisher:Wiley
Language:english
File Size:3.4 MB
Format:pdf
ISBNS:9780471772729, 0471772720
Categories: Ebooks

Product desciption

(Ebook) Public relations for dummies by Eric Yaverbaum; Robert Bly; Ilise Benun ISBN 9780471772729, 0471772720

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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