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PUBLIC RELATIONS CASES SEVENTH EDITION by Hendrix, Jerry A., Hayes, Darrell C., Jerry A. Hendrix, Darrell C. Hayes ISBN 9780495170839, 9780495050285, 0495170836, 0495050288 instant download

  • SKU: EBN-235875144
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Instant download (eBook) PUBLIC RELATIONS CASES SEVENTH EDITION after payment.
Authors:Hendrix, Jerry A., Hayes, Darrell C., Jerry A. Hendrix, Darrell C. Hayes
Pages:updating ...
Year:2007
Edition:2007
Publisher:THOMSON WADSWORTH
Language:english
File Size:125.63 MB
Format:pdf
ISBNS:9780495170839, 9780495050285, 0495170836, 0495050288
Categories: Ebooks

Product desciption

PUBLIC RELATIONS CASES SEVENTH EDITION by Hendrix, Jerry A., Hayes, Darrell C., Jerry A. Hendrix, Darrell C. Hayes ISBN 9780495170839, 9780495050285, 0495170836, 0495050288 instant download

Succeed in your communications course with PUBLIC RELATIONS CASES! The authors use award-winning cases to give you a glimpse into best practices for public relations campaigns as they present a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), you'll learn how to analyze the strengths and weaknesses of successful cases and then create ways to make them even better.\"--Publisher's web site x, 484 p. : 24 cm
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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