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(Ebook) Public Relations: A Practical Guide to the Basics by Philip Henslowe ISBN 9780749440725, 0749440724

  • SKU: EBN-1395230
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Authors:Philip Henslowe
Pages:161 pages.
Year:2003
Editon:2nd
Publisher:Kogan Page
Language:english
File Size:1.25 MB
Format:pdf
ISBNS:9780749440725, 0749440724
Categories: Ebooks

Product desciption

(Ebook) Public Relations: A Practical Guide to the Basics by Philip Henslowe ISBN 9780749440725, 0749440724

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
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