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(Ebook) Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction by Michal Glowacki, Lizzie Jackson ISBN 9780415843256, 0415843251

  • SKU: EBN-5226012
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4.6

8 reviews
Instant download (eBook) Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction after payment.
Authors:Michal Glowacki, Lizzie Jackson
Pages:336 pages.
Year:2013
Editon:1
Publisher:Routledge
Language:english
File Size:1.48 MB
Format:pdf
ISBNS:9780415843256, 0415843251
Categories: Ebooks

Product desciption

(Ebook) Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction by Michal Glowacki, Lizzie Jackson ISBN 9780415843256, 0415843251

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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