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(Ebook) Public Communication Campaigns by Ronald E. Rice; Charles Atkin ISBN 9781412987707, 1412987709

  • SKU: EBN-10016986
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4.5

20 reviews
Instant download (eBook) Public Communication Campaigns after payment.
Authors:Ronald E. Rice; Charles Atkin
Pages:392 pages.
Year:2012
Editon:4.
Publisher:Sage Publications, Inc
Language:english
File Size:4.13 MB
Format:pdf
ISBNS:9781412987707, 1412987709
Categories: Ebooks

Product desciption

(Ebook) Public Communication Campaigns by Ronald E. Rice; Charles Atkin ISBN 9781412987707, 1412987709

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.
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