(Ebook) Public Broadcasting in Africa Series: Uganda by W. Lugalambi ISBN 9781920489717, 1920489711

(Ebook) Public Broadcasting in Africa Series: Uganda by W. Lugalambi ISBN 9781920489717, 1920489711

Ugandacentss broadcast media landscape has witnessed tremendous growth in recent years. While the public broadcaster remains the dominant national player cents in terms of reach cents in both radio and television, commercial broadcasters have introduced a substantial level of diversity in the industry. Public broadcasting faces serious competition from the numerous private and independent broadcasters, especially in and around the capital Kampala and major urban centres. In fact, the private/commercial sector clearly dominates the industry in most respects, notably productivity and profitability. The public broadcaster, which enjoys wider geographical coverage, faces the challenge of trying to fulfil a broad mandate with little funding. This makes it difficult for UBC to compete with the more nimble operators in the commercial/private sector. Overall, there appears to be a healthy degree of pluralism and diversity in terms of owner