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(Ebook) Proven Strategies in Competitive Intelligence: Lessons from the Trenches by John E. Prescott ISBN 9780471039815, 9780471401780, 0471039810, 0471401781

  • SKU: EBN-2013850
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4.4

12 reviews
Instant download (eBook) Proven Strategies in Competitive Intelligence: Lessons from the Trenches after payment.
Authors:John E. Prescott
Pages:288 pages.
Year:2001
Editon:1st
Publisher:Wiley
Language:english
File Size:1.83 MB
Format:pdf
ISBNS:9780471039815, 9780471401780, 0471039810, 0471401781
Categories: Ebooks

Product desciption

(Ebook) Proven Strategies in Competitive Intelligence: Lessons from the Trenches by John E. Prescott ISBN 9780471039815, 9780471401780, 0471039810, 0471401781

Tested-in-the-trenches competitive intelligence techniques used at today's top companiesThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI teamNumerous case studies vividly illustrating cutting-edge CI techniques in action
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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