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(Ebook) Prove It before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno ISBN 9780470381182, 9780470406175, 0470381183, 0470406178

  • SKU: EBN-1699614
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4.7

34 reviews
Instant download (eBook) Prove It before You Promote It: How to Take the Guesswork Out of Marketing after payment.
Authors:Steve Cuno
Pages:259 pages.
Year:2008
Editon:1
Language:english
File Size:1.66 MB
Format:pdf
ISBNS:9780470381182, 9780470406175, 0470381183, 0470406178
Categories: Ebooks

Product desciption

(Ebook) Prove It before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno ISBN 9780470381182, 9780470406175, 0470381183, 0470406178

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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