Profit with Purpose: A Marketer's Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences by Teneshia Jackson Warner instant download

Profit with Purpose: A Marketer's Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences by Teneshia Jackson Warner instant download

This book is about the long view. In it, author Teneshia Jackson Warner challenges you to put Purpose at the center of every business decision, and she explains how this approach will lead to better decisions, greater brand value, inspired and engaged employees, and customers who are loyal and become enthusiastic advocates. And here s the best part all of those benefits WILL lead to long-term profits and sustained share-holder value over time.

While Corporate Social Responsibility (CSR) is an idea that you have heard and considered, this book is a guide for managers who are ready to begin the task of building their businesses around causes that extend beyond the products they manufacture or the services they provide. Profit with Purpose provides instructive examples of how brands such as P&G, Verizon, and Moet Hennessy have turned multicultural, purpose-driven, marketing strategies into winning campaigns, global brand awareness, and yes, tremendously profitable long-term growth. Teneshia guides you through the process of finding YOUR cause and then forming the alliances you will need to share your passion and commitment with others.

Purpose-driven marketing is an effective and important strategy for connecting with multicultural consumers, especially those who believe that your company doesn t care specifically about them. Often, the best approach to bridging this gap is to identify a cause that matters to them, own it and embrace it, and then begin to share that passion.