(Ebook) Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty by C. Todd Lombardo; Bruce McCarthy; Evan Ryan; Michael Connors ISBN 9781491971727, 149197172X

(Ebook) Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty by C. Todd Lombardo; Bruce McCarthy; Evan Ryan; Michael Connors ISBN 9781491971727, 149197172X

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes delivering on company strategy.This practical guide teaches you how create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, business owner, this book will show you how to:Articulate an inspiring vision and goals for their productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over-delivery from their teamGet your sales team working with you instead of against youBring a user- and buyer-centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without over-committing