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(Ebook) Problems in Marketing: Applying Key Concepts and Techniques by Professor Luiz A M Moutinho, Dr Charles S Chien ISBN 0761971793

  • SKU: EBN-2183650
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4.6

6 reviews
Instant download (eBook) Problems in Marketing: Applying Key Concepts and Techniques after payment.
Authors:Professor Luiz A M Moutinho, Dr Charles S Chien
Pages:337 pages.
Year:2007
Editon:2nd
Publisher:Sage Publications Ltd
Language:english
File Size:1.28 MB
Format:pdf
ISBNS:0761971793
Categories: Ebooks

Product desciption

(Ebook) Problems in Marketing: Applying Key Concepts and Techniques by Professor Luiz A M Moutinho, Dr Charles S Chien ISBN 0761971793

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available:Click here to access the companion web site.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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