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(Ebook) Principles of Pricing: An Analytical Approach by Professor Rakesh V. Vohra, Professor Lakshman Krishnamurthi ISBN 9781107010659, 1107010659

  • SKU: EBN-5520440
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5.0

18 reviews
Instant download (eBook) Principles of Pricing: An Analytical Approach after payment.
Authors:Professor Rakesh V. Vohra, Professor Lakshman Krishnamurthi
Pages:262 pages.
Year:2012
Editon:1
Publisher:Cambridge University Press
Language:english
File Size:1.07 MB
Format:pdf
ISBNS:9781107010659, 1107010659
Categories: Ebooks

Product desciption

(Ebook) Principles of Pricing: An Analytical Approach by Professor Rakesh V. Vohra, Professor Lakshman Krishnamurthi ISBN 9781107010659, 1107010659

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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