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ISBN-10 : 0230019811
ISBN-13 : 9780230019812
Author: Jonathan Charteris-Black
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
1 Persuasion, Legitimacy and Leadership
2 Churchill: Metaphor and Heroic Myth
3 Martin Luther King: Messianic Myth
4 Margaret Thatcher and the Myth of Boedicia
5 Clinton and the Rhetoric of Image Restoration
6 Tony Blair and Conviction Rhetoric
7 George W. Bush and the Rhetoric of Moral Accounting
8 Myth, Metaphor and Leadership
politicians using rhetoric
politics and persuasive speech
politicians' rhetoric
power is the most persuasive rhetoric
rhetoric of politicians
Tags: Politicians, Rhetoric, The Persuasive Power, Metaphor, Jonathan Charteris Black
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