(Ebook) Podcasting Bible by Mitch Ratcliffe, Steve Mack ISBN 9780470043523, 9780470377598, 0470043520, 0470377593

(Ebook) Podcasting Bible by Mitch Ratcliffe, Steve Mack ISBN 9780470043523, 9780470377598, 0470043520, 0470377593

"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."-- Robert Scoble, Vice President Media Development, Podtech.netCreate and market successful podcasts from your desktop, for your company, or in the studioPodcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.* Produce and upload your first podcast with a Quick Start tutorial* Learn how to turn your podcast into a viable business* Master the equipment--microphones, cameras, editing software, and more* Produce your audio and video podcasts to a broadcast standard* Decipher Really Simple Syndication (RSS) and other podcasting techniques* Crop, resize, color correct, or insert virtual backgrounds* Integrate your podcast into your blog or Web site