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(Ebook) Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis ISBN 9781420025989, 9781574911183, 1420025988, 157491118X

  • SKU: EBN-1981560
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5.0

27 reviews
Instant download (eBook) Pharmaceutical Marketing: A Practical Guide after payment.
Authors:Dimitris Dogramatzis
Pages:403 pages.
Year:2001
Editon:1
Language:english
File Size:15.77 MB
Format:pdf
ISBNS:9781420025989, 9781574911183, 1420025988, 157491118X
Categories: Ebooks

Product desciption

(Ebook) Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis ISBN 9781420025989, 9781574911183, 1420025988, 157491118X

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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