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(Ebook) Packaging Research in Food Product Design and Development by Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza ISBN 9780813812229, 0813812224

SKU: EBN-1806142

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4.6

7 reviews

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Authors:Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza

Pages:280 pages.

Year:2009

Editon:1

Publisher:Wiley-Blackwell

Language:english

File Size:4.71 MB

Format:pdf

ISBNS:9780813812229, 0813812224

Categories: Ebooks

Product desciption

(Ebook) Packaging Research in Food Product Design and Development by Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza ISBN 9780813812229, 0813812224

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.

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