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Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 by Paul Christiansen ISBN 9781041183747, 9781003700876, 9789462981881, 1041183747, 100370087X, 9462981884 instant download

  • SKU: EBN-239939646
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Instant download (eBook) Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 after payment.
Authors:Paul Christiansen
Pages:276 pages
Year:2018
Publisher:Amsterdam University Press
Language:english
File Size:4.49 MB
Format:epub
ISBNS:9781041183747, 9781003700876, 9789462981881, 1041183747, 100370087X, 9462981884
Categories: Ebooks

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Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 by Paul Christiansen ISBN 9781041183747, 9781003700876, 9789462981881, 1041183747, 100370087X, 9462981884 instant download

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
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