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(Ebook) Oprah: The Gospel of an Icon by Kathryn Lofton ISBN 9780520267527, 9780520259270, 0520267524, 0520259270

  • SKU: EBN-2369308
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5.0

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Instant download (eBook) Oprah: The Gospel of an Icon after payment.
Authors:Kathryn Lofton
Pages:304 pages.
Year:2011
Editon:1
Publisher:University of California Press
Language:english
File Size:1.07 MB
Format:pdf
ISBNS:9780520267527, 9780520259270, 0520267524, 0520259270
Categories: Ebooks

Product desciption

(Ebook) Oprah: The Gospel of an Icon by Kathryn Lofton ISBN 9780520267527, 9780520259270, 0520267524, 0520259270

Today on Oprah, intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.
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