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(Ebook) Offensive Marketing: An Action Guide to Gaining Competitive Advantage by Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB. ISBN 9780750674591, 9781417507474, 0750674598, 1417507470

  • SKU: EBN-1394676
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Instant download (eBook) Offensive Marketing: An Action Guide to Gaining Competitive Advantage after payment.
Authors:Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB.
Pages:428 pages.
Year:2003
Editon:1
Publisher:Butterworth-Heinemann
Language:english
File Size:2.1 MB
Format:pdf
ISBNS:9780750674591, 9781417507474, 0750674598, 1417507470
Categories: Ebooks

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(Ebook) Offensive Marketing: An Action Guide to Gaining Competitive Advantage by Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB. ISBN 9780750674591, 9781417507474, 0750674598, 1417507470

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing. * Revolutionary approach to marketing, now revised for a North American audience * Authors are leading experts and use international and US case studies to illustrate best practices * Practical, leading-edge guide to five key principles of effective marketing: POISE
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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