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(Ebook) Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context by Susanne Rauscher, Annika Zielke ISBN 9783658280161, 9783658280178, 3658280166, 3658280174

  • SKU: EBN-10803654
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4.4

19 reviews
Instant download (eBook) Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context after payment.
Authors:Susanne Rauscher, Annika Zielke
Year:2019
Editon:1st ed. 2019
Publisher:Springer Fachmedien Wiesbaden;Springer Gabler
Language:english
File Size:11.78 MB
Format:pdf
ISBNS:9783658280161, 9783658280178, 3658280166, 3658280174
Categories: Ebooks

Product desciption

(Ebook) Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context by Susanne Rauscher, Annika Zielke ISBN 9783658280161, 9783658280178, 3658280166, 3658280174

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
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