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(Ebook) Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising by Ted Hart, James M. Greenfield, Michael Johnston ISBN 9780471691884, 9780471716198, 0471691887, 0471716197

SKU: EBN-977010

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4.4

31 reviews

Instant download (eBook) Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising after payment.

Authors:Ted Hart, James M. Greenfield, Michael Johnston

Pages:360 pages.

Year:2005

Editon:1

Publisher:Wiley

Language:english

File Size:12.33 MB

Format:pdf

ISBNS:9780471691884, 9780471716198, 0471691887, 0471716197

Categories: Ebooks

Product desciption

(Ebook) Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising by Ted Hart, James M. Greenfield, Michael Johnston ISBN 9780471691884, 9780471716198, 0471691887, 0471716197

Contributors from nonprofit organizations and from groups advocating electronic philanthropy offer advice to nonprofit fundraisers who want to tap into the Internet. The practice has been around since the middle 1990s, they say, but has only occasionally been successful. The topics include using the Internet as a strategic tool, staffing, online community building, building the brand online, inspiring donors, and planned giving and major gifts.

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