(Ebook) New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and ... Slovak Republic and Tarnobrzeg, Poland by Bohuslava Mihalčová ISBN 9781138058859, 1138058858

(Ebook) New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and ... Slovak Republic and Tarnobrzeg, Poland by Bohuslava Mihalčová ISBN 9781138058859, 1138058858

Globalization, financial and economic crisis, interconnections of economies of individual countries and many other current phenomena significantly changed the face of states around the world. Except of significant changes in macroeconomics statistics as the unemployment rate, public debt or GDP there exist also changes in the business area.The impacts of these changes within companies reflected not only outside, e.g. the portfolio of offered products and services or overall image of the company, but also inside, e.g. in approaches to managing corporate financial, operations, human resources or creating marketing strategies. Because of that there exist a place for examination and discussion on topics related to the current state of business operation and their future development.The 4th International Scientific Conference in Košice focused on the following three areas:Marketing and TradeManagement and Social SciencesCorporate Financial ManagementThe conference is held under the auspices of the dean of the Faculty of Business Economy with seat in Košice, University of Economics in Bratislava, doc. RNDr. Zuzana Hajduová, PhD.This work holds the proceedings of the International Conference on Marketing Management, Trade, Financial and Social Aspects of Business, held May 18-20, 2017, in Košice, Slovak Republic and Tarnobrzeg, Poland.