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(Ebook) New Media for a New China by James F. Scotton, William A. Hachten ISBN 9781405187961, 9781405187978, 1405187964, 1405187972

  • SKU: EBN-1776850
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4.4

35 reviews
Instant download (eBook) New Media for a New China after payment.
Authors:James F. Scotton, William A. Hachten
Pages:256 pages.
Year:2010
Editon:1
Publisher:Wiley-Blackwell
Language:english
File Size:1.75 MB
Format:pdf
ISBNS:9781405187961, 9781405187978, 1405187964, 1405187972
Categories: Ebooks

Product desciption

(Ebook) New Media for a New China by James F. Scotton, William A. Hachten ISBN 9781405187961, 9781405187978, 1405187964, 1405187972

New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication systemBrings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changesExplores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
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