(Ebook) New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-CRM by Alfredo Zingale, Matthias Arndt ISBN 9780470841358, 9780470845486, 0470841354, 0470845481

(Ebook) New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-CRM by Alfredo Zingale, Matthias Arndt ISBN 9780470841358, 9780470845486, 0470841354, 0470845481

Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.Other titles in the New Economy Excellence series include:New Economy Edge: Strategies and Techniques for Boosting Online ProfitabilityJeremy Kourdi - 0471498440New Economy Energy: Unleashing Knowledge for Competitive AdvantageSultan Kermally - 0471499633New Economy Expression: Redefining Marketing in the Multi-Channel AgeDavid Mercer - 0471500089