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(Ebook) New Consumer Marketing: Managing a Living Demand System by Susan Baker ISBN 9780470844823, 9780470868416, 0470844825, 0470868414

  • SKU: EBN-1849216
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Instant download (eBook) New Consumer Marketing: Managing a Living Demand System after payment.
Authors:Susan Baker
Pages:218 pages.
Year:2003
Editon:1
Language:english
File Size:1.96 MB
Format:pdf
ISBNS:9780470844823, 9780470868416, 0470844825, 0470868414
Categories: Ebooks

Product desciption

(Ebook) New Consumer Marketing: Managing a Living Demand System by Susan Baker ISBN 9780470844823, 9780470868416, 0470844825, 0470868414

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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