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(Ebook) Netnography: Redefined by Robert V. Kozinets ISBN 9781446285756, 1446285758

  • SKU: EBN-43531192
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Authors:Robert V. Kozinets
Pages:320 pages.
Year:2015
Editon:2
Publisher:SAGE Publications
Language:english
File Size:3.86 MB
Format:pdf
ISBNS:9781446285756, 1446285758
Categories: Ebooks

Product desciption

(Ebook) Netnography: Redefined by Robert V. Kozinets ISBN 9781446285756, 1446285758

Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance oncombining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science fields; and a discussion of the transformation of cultural social identities.
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