(Ebook) Navigating the NHS: Core Issues for Clinicians by Calman, Kenneth Charles; Lees, Peter ISBN 9781315349145, 9781498789103, 9781857751062, 1315349140, 1498789102, 185775106X

(Ebook) Navigating the NHS: Core Issues for Clinicians by Calman, Kenneth Charles; Lees, Peter ISBN 9781315349145, 9781498789103, 9781857751062, 1315349140, 1498789102, 185775106X

* What is NHS purchasing and where is it going? * What are the resource implications of shared care policies? * Why are casemix and clinical coding important in pricing contracts? * What should be the role of marketing in the NHS? * Where should a medical director's loyality lie? These are the sort of questions which clinical staff at all levels in today's NHS are expected to grasp. Navigating the NHS provides the answers. The full range of current management issues is explored, and each topic is presented clearly and concisely by authors with expert knowledge and experience. Navigating the NHS is written for the uninitiated, who need to absorb the central arguments rapidly. It is ideal for those seeking promotion. But the calibre fo the contributions is such that clinicians who already have considerable managerial responsibilities and even health service managers themselves will find it fascinating, challenging and enlightening