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(Ebook) National Image and Competitive Advantage by Eugene D. Jaffe; Israel D. Nebenzahl ISBN 9788763099769, 8763099764

  • SKU: EBN-51414088
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4.5

23 reviews
Instant download (eBook) National Image and Competitive Advantage after payment.
Authors:Eugene D. Jaffe; Israel D. Nebenzahl
Pages:239 pages.
Year:2006
Editon:2
Publisher:Samfundslitteratur
Language:english
File Size:3.94 MB
Format:pdf
ISBNS:9788763099769, 8763099764
Categories: Ebooks

Product desciption

(Ebook) National Image and Competitive Advantage by Eugene D. Jaffe; Israel D. Nebenzahl ISBN 9788763099769, 8763099764

Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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