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(Ebook) Multimodal Discourse: The Modes and Media of Contemporary Communication by Gunther Kress, Theo van Leeuwen ISBN 9780340608777, 0340608773

  • SKU: EBN-6860672
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Authors:Gunther Kress, Theo van Leeuwen
Pages:152 pages.
Year:2001
Editon:1
Publisher:Bloomsbury Academic
Language:english
File Size:20.08 MB
Format:pdf
ISBNS:9780340608777, 0340608773
Categories: Ebooks

Product desciption

(Ebook) Multimodal Discourse: The Modes and Media of Contemporary Communication by Gunther Kress, Theo van Leeuwen ISBN 9780340608777, 0340608773

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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