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EbookNice Team
Status:
Available4.8
11 reviews
ISBN 10: 0691182698
ISBN 13: 9780691182698
Author: David M Kreps
A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more
Part I: The Economics of Relationships
1. The Economics of Relationships (and Porter’s Five Forces)
2. Noncooperative Game Theory
3. Reciprocity and Collusion
4. Credibility and Reputation
5. Transaction-Cost Economics
Part II: Pricing with Market Power
6. Marginal Cost Equals Marginal Revenue
7. Mark-Up Pricing and Elasticity
8. Price Discrimination
9. Channels of Distribution and Double Marginalization
Part III: Bang for the Buck: Optimization Under Constraint
10. The Utility-Maximizing Consumer
11. Technology and Cost Minimization
12. Multiperiod Production and Cost
Part IV: Competitive Markets
13. The Most Famous Picture in Economics
14. Competitive Firms in Competitive Markets
15. The Invisible Hand
16. Taxes, Subsidies, Administered Prices, and Quotas
17. Externalities
Part V: Uncertainty and Information
18. The Expected-Utility Model
19. Risk Sharing and Spreading: Securities and Insurance Markets
20. Hidden Information: Adverse Selection, Signaling, and Screening
21. Hidden Action: Moral Hazard and Incentives
Index
microeconomics 5.3
microeconomics 2 part 4
microeconomics 3-6
microeconomics 3-3
microeconomics 4-6
microeconomics 4-4
microeconomics 4-7
Tags: David M Kreps, Microeconomics, managers
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