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(Ebook) Media, Organizations and Identity by Lilie Chouliaraki, Mette Morsing (eds.) ISBN 9780230248397, 9781349353903, 023024839X, 1349353906

  • SKU: EBN-5486648
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Authors:Lilie Chouliaraki, Mette Morsing (eds.)
Pages:221 pages.
Year:2010
Editon:1
Publisher:Palgrave Macmillan UK
Language:english
File Size:2.9 MB
Format:pdf
ISBNS:9780230248397, 9781349353903, 023024839X, 1349353906
Categories: Ebooks

Product desciption

(Ebook) Media, Organizations and Identity by Lilie Chouliaraki, Mette Morsing (eds.) ISBN 9780230248397, 9781349353903, 023024839X, 1349353906

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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