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(Ebook) Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran ISBN 9781135969349, 1135969345

SKU: EBN-51271016

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4.6

7 reviews

Instant download (eBook) Media Management and Economics Research in a Transmedia Environment after payment.

Authors:Alan B. Albarran

Pages:295 pages.

Year:2013

Editon:1

Publisher:Taylor & Francis Group

Language:english

File Size:2.48 MB

Format:pdf

ISBNS:9781135969349, 1135969345

Categories: Ebooks

Product desciption

(Ebook) Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran ISBN 9781135969349, 1135969345

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

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