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Mass Media and Drug Prevention: Classic and Contemporary Theories and Research by Unknown ISBN 9781135662073, 113566207X instant download

  • SKU: EBN-237384972
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Instant download (eBook) Mass Media and Drug Prevention: Classic and Contemporary Theories and Research after payment.
Authors:Unknown
Pages:updating ...
Year:2001
Publisher:LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS
Language:english
File Size:1.2 MB
Format:epub
ISBNS:9781135662073, 113566207X
Categories: Ebooks

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Mass Media and Drug Prevention: Classic and Contemporary Theories and Research by Unknown ISBN 9781135662073, 113566207X instant download

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
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