(Ebook) Marketing Through Search Optimization: How to be found on the web by Alex Michael, Ben Salter ISBN 9780750659796, 9781417507450, 0750659793, 1417507454

(Ebook) Marketing Through Search Optimization: How to be found on the web by Alex Michael, Ben Salter ISBN 9780750659796, 9781417507450, 0750659793, 1417507454

Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. * Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings