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(Ebook) Marketing Strategies: A Contemporary Approach (2nd Edition) by Ashok Ranchhod, Calin Gurau ISBN 9780273706748, 0273706748

  • SKU: EBN-2350472
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4.8

23 reviews
Instant download (eBook) Marketing Strategies: A Contemporary Approach (2nd Edition) after payment.
Authors:Ashok Ranchhod, Calin Gurau
Pages:438 pages.
Year:2007
Editon:2
Publisher:Prentice Hall
Language:english
File Size:6.28 MB
Format:pdf
ISBNS:9780273706748, 0273706748
Categories: Ebooks

Product desciption

(Ebook) Marketing Strategies: A Contemporary Approach (2nd Edition) by Ashok Ranchhod, Calin Gurau ISBN 9780273706748, 0273706748

Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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