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(Ebook) Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Vol. 5 by Gordon C. Bruner, II. ISBN 9780615273273, 9786612351532, 0615273270, 6612351535

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Instant download (eBook) Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Vol. 5 after payment.
Authors:Gordon C. Bruner, II.
Pages:1046 pages.
Year:2010
Editon:English
Publisher:GCBII productions
Language:english
File Size:7.31 MB
Format:pdf
ISBNS:9780615273273, 9786612351532, 0615273270, 6612351535
Categories: Ebooks

Product desciption

(Ebook) Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Vol. 5 by Gordon C. Bruner, II. ISBN 9780615273273, 9786612351532, 0615273270, 6612351535

When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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