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(Ebook) Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Alan R. Andreasen ISBN 0787964190

  • SKU: EBN-2097942
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$ 32 $ 40 (-20%)

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5.0

25 reviews
Instant download (eBook) Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need after payment.
Authors:Alan R. Andreasen
Pages:290 pages.
Year:2002
Editon:2
Publisher:Jossey-Bass
Language:english
File Size:1.25 MB
Format:pdf
ISBNS:0787964190
Categories: Ebooks

Product desciption

(Ebook) Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Alan R. Andreasen ISBN 0787964190

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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