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(Ebook) Marketing Research by Joseph Hair, Jr., Robert Bush, David Ortinau ISBN 9780073404707, 0073404705

  • SKU: EBN-10954994
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Authors:Joseph Hair, Jr., Robert Bush, David Ortinau
Pages:690 pages.
Year:2008
Editon:4
Publisher:McGraw-Hill Education
Language:english
File Size:20.98 MB
Format:pdf
ISBNS:9780073404707, 0073404705
Categories: Ebooks

Product desciption

(Ebook) Marketing Research by Joseph Hair, Jr., Robert Bush, David Ortinau ISBN 9780073404707, 0073404705

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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