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(Ebook) Marketing Renewable Energy: Concepts, Business Models and Cases by Carsten Herbes, Christian Friege (eds.) ISBN 9783319464268, 9783319464275, 3319464264, 3319464272

  • SKU: EBN-5881484
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4.3

17 reviews
Instant download (eBook) Marketing Renewable Energy: Concepts, Business Models and Cases after payment.
Authors:Carsten Herbes, Christian Friege (eds.)
Pages:398 pages.
Year:2017
Editon:1
Publisher:Springer International Publishing
Language:english
File Size:8.22 MB
Format:pdf
ISBNS:9783319464268, 9783319464275, 3319464264, 3319464272
Categories: Ebooks

Product desciption

(Ebook) Marketing Renewable Energy: Concepts, Business Models and Cases by Carsten Herbes, Christian Friege (eds.) ISBN 9783319464268, 9783319464275, 3319464264, 3319464272

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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