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(Ebook) Marketing: Real People, Real Choices, 7th Edition by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart ISBN 013217684X

  • SKU: EBN-2419326
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Instant download (eBook) Marketing: Real People, Real Choices, 7th Edition after payment.
Authors:Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Pages:622 pages.
Year:2011
Editon:7th
Publisher:Prentice Hall
Language:english
File Size:19.86 MB
Format:pdf
ISBNS:013217684X
Categories: Ebooks

Product desciption

(Ebook) Marketing: Real People, Real Choices, 7th Edition by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart ISBN 013217684X

Real people, real choices–give students a real feel for marketing.   Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.   The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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