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(Ebook) Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) by Andrew Crane ISBN 9780203187821, 9780415213820, 0203187822, 0415213827

  • SKU: EBN-1895190
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4.8

23 reviews
Instant download (eBook) Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) after payment.
Authors:Andrew Crane
Pages:224 pages.
Year:2001
Editon:1
Language:english
File Size:1.02 MB
Format:pdf
ISBNS:9780203187821, 9780415213820, 0203187822, 0415213827
Categories: Ebooks

Product desciption

(Ebook) Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) by Andrew Crane ISBN 9780203187821, 9780415213820, 0203187822, 0415213827

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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