(Ebook) Marketing Morality and the Natural Environment 1st Edition by Andrew Crane ISBN 0203187822 9780203187821

(Ebook) Marketing Morality and the Natural Environment 1st Edition by Andrew Crane ISBN 0203187822 9780203187821

(Ebook) Marketing Morality and the Natural Environment 1st Edition by Andrew Crane - Ebook PDF Instant Download/Delivery: 0203187822, 9780203187821
Full download (Ebook) Marketing Morality and the Natural Environment 1st Edition after payment

Product details:

ISBN 10: 0203187822 
ISBN 13: 9780203187821
Author: Andrew Crane

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

(Ebook) Marketing Morality and the Natural Environment 1st Table of contents:

1 Introduction
2 Marketing and morality: Perspectives and issues
Introduction
Marketing as a moral subject
Moral criticisms of marketing
Changing models of marketing and morality
Conclusion
3 Exploring moral meaning in green marketing
Introduction
Ethical decision making and moral meaning in marketing
Moral meaning in organizations
Ontological and epistemological issues
Methodology
Data collection and analysis
Conclusion
4 Conventional companies
Introduction
Green marketing in the conventional companies
Cultural dynamics and moral meanings in green marketing
Conclusion
5 Social mission companies
Introduction
Social missions and the social mission companies
Marketing strategies
Green marketing in the social mission companies
Cultural dynamics and moral meanings in green marketing
Conclusion
6 Business–NGO collaboration
Introduction
Background to the case study
Green marketing in Business–NGO collaboration
Cultural dynamics and moral meanings in green marketing
Conclusion
7 Green marketing and morality: Evidence from three approaches
Introduction
Green marketing practices and processes
Green marketing and morality
Conclusion
8 Amoralization, moralization, marketing and the natural environment
Introduction
Amoralization and green marketing
Towards moralization?
Conclusion
9 Conclusions
Introduction
Towards some conclusions
Marketing, morality and the natural environment in context
Limits and limitations
Directions for further research
Summary of main contributions
Notes
References

People also search for (Ebook) Marketing Morality and the Natural Environment 1st:

the nature of morality an introduction to ethics
    
the nature of morality pdf
    
the moral ecology of markets
    
market morality
    
the moral animal book

Tags: Andrew Crane, Marketing, Morality