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Status:
Available4.6
19 reviews
ISBN-10 : 023022847X
ISBN-13 : 9780230228474
Author: Claire Squires
This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.
Part I: Marketing Literature: Contexts and Theory
1 Publishing Contexts and Market Conditions
2 Literature and Marketing
3 Genre in the Marketplace
Part II: Publishing Histories
4 Icons and Phenomenons
5 Marketing Stories
6 Crossovers
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Tags: Marketing Literature, The Making, Contemporary Writing, Britain, Claire Squires
4.7
9 reviews
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5.0
30 reviews